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About Be Web Aware

Be Web Aware is a national, bilingual public education program on Internet safety. The initiative was developed and supported by MediaSmarts, Bell and Microsoft Canada.

The program was launched in 2004 with a series of public service announcements (PSAs) and Web-based resources, aimed at empowering parents with information so they can help their children make safe and wise online decisions. It's all part of helping young Canadians benefit from the opportunities of the Internet while minimizing the potential risks.

Be Web Aware comprises a PSA campaign on television, radio, print and outdoor and this comprehensive Web site. The site, which was developed by MNet, is full of information and tools to help parents effectively manage Internet use in the home. In 2010, Bell funded the re-design and updating of www.bewebaware.ca. MNet would like to thank Bell for its generous ongoing support of this valuable resource for Canadian parents.

For more information on Be Web Aware, contact:

Maya Shoucair
Communications Officer
MediaSmarts
613-224-7721, ext. 231


Founding Partners

MediaSmarts

MediaSmarts (formerly Media Awareness Network) is a Canadian not-for-profit centre for media and digital literacy. Its aim is to help children and youth develop an informed and critical understanding of media, the techniques used in creating media products and the media's role and influence within society. MediaSmarts’ programs include classroom and community resources, professional development workshops, research on young Canadians’ Internet use and public awareness campaigns. mediasmarts.ca hosts the world’s largest repositories of English and French resources for media and digital literacy education.


bell

Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct-to-home satellite television, Bell Home phone local and long distance, and IP-broadband and information and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the Exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.



microsoft

Established in 1985, Microsoft Canada Inc. is the Canadian subsidiary of Microsoft Corporation (Nasdaq "MSFT") the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and english. Headquartered in Mississauga, Microsoft Canada has nine regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. For more information on Microsoft Canada, please visit www.microsoft.ca.

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